Natanael Yan Setiawan

April 21, 2023 | 2 min read

20 Powerful Testimonial Questions to Ask Your Customers


As a business owner, one of the most effective ways to build trust and credibility with potential customers is by using testimonials from satisfied clients. Testimonials provide social proof that your products or services are high-quality and can help convince hesitant customers to make a purchase. But in order to get powerful testimonials, you need to ask the right questions.

20 Powerful Testimonial Questions to Ask Your Customers

Here are 20 powerful testimonial questions to ask your customers:

  1. How did you hear about our company?
  2. What was it about our product/service that made you want to try it?
  3. What specific problem were you trying to solve by using our product/service?
  4. How did our product/service help you solve that problem?
  5. What was the result of using our product/service?
  6. How did our product/service make you feel?
  7. How has our product/service improved your life/business?
  8. Would you recommend our product/service to a friend or colleague? Why or why not?
  9. What sets our product/service apart from others in the market?
  10. How has our customer service been?
  11. What was your overall experience with our company like?
  12. What, if anything, could we improve upon?
  13. How has using our product/service impacted your business/life financially?
  14. In what ways has using our product/service saved you time?
  15. What other benefits have you experienced from using our product/service?
  16. Have you tried other similar products/services before? How does ours compare?
  17. If you could describe our product/service in one word, what would it be?
  18. On a scale of 1-10, how would you rate our product/service?
  19. Would you do business with us again in the future? Why or why not?
  20. Is there anything else you would like to add about your experience with our company?

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Asking these powerful testimonial questions can help you gather detailed, specific, and compelling feedback from your customers. These testimonials can then be used on your website, social media, marketing materials, and more to showcase the positive experiences of your customers and build trust with potential buyers.

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